MONOGRAPH 01 // HAUTE OLFACTORY & FLAGSHIP COMMERCE
Verveine—ArchitecturalFlacon&TactileDigitalCommerce
A radical synthesis of 100-year French glassmaking heritage and headless WebGL e-commerce.
EXECUTIVE SUMMARY // PARISIAN HAUTE PARFUMERIE
Founded on Place Vendôme in 1924, Maison Verveine commissioned Lumina to reinvent their digital presence and physical flacon packaging for a new era of discerning collectors. By marrying custom Rayleigh-scattering WebGL shaders with tactile cotton typography and 3D crystal bottle engineering, we achieved an unprecedented direct-to-consumer luxury conversion rate without sacrificing heritage prestige.
PROJECT SPECIFICATIONS // ARCHIVAL DOSSIER
FIG. 01 // MONOLINE FLACON CAD ASSEMBLY & 3-TIER SCENT PYRAMID
TOLERANCE ±0.05mm • LEAD-FREE NORMANDY FLINT GLASS
VERVEINE
EXTRAIT
PARIS 100ML
◀ 68.0mm WIDTH SPAN ▶
THE 3-TIER OLFACTORY PYRAMID
MATERIALITY & TACTILE CODEX
01 // THE CONVICTION
“How do you transmit the ephemeral intimacy of fragrance through a cold glass screen?”
THE LUXURY DTC PARADOX
Historically, 94% of luxury perfume purchases occurred in prestigious department stores or private salons where scent strips and tactile bottles could be touched. Selling a $340 extrait online demanded an immersive multi-sensory environment that felt tangible, cinematic, and intimately physical.
02 // SYSTEM ARCHITECTURE & CRAFT
Lumina-Grasse Display Titling
Aa Bb Gg Qq Rr 0123
Engineered with extreme stroke contrast and tapered brackets inspired by 18th-century French botanical catalogs.
Real-Time Liquid Optical Shaders
120 FPS METAL / VULKAN PIPELINE
OPTICAL SPECTRUM: 450nm (BLUE) ── 550nm ── 650nm (RAYLEIGH PEAK)
Simulating photon penetration through viscous perfume oils and heavy Normandy flint glass with zero battery drain on iOS.
03 // MEASURED TELEMETRY & COMMERCIAL IMPACT
+240%
DTC CONVERSION
Compared to heritage luxury e-commerce benchmarks.
04m 38s
ACTIVE SESSION
Average exploration time spent on WebGL flacon stage.
60 FPS
FLUID MOBILE
Rock-solid rendering across 40+ iOS and Android devices.
12,000+
BOTTLES SOLD
Numbered edition sold out completely within 72 hours.
NEXT ARCHIVE // 02
KRONOS HORLOGERIE — Tourbillon Calibre K-920